Project: Multilingual customer newsletter
Telling stories in your language
We all know that localisation means more than translation. It means making sure the content you send your customers is pertinent and timely, hitting the mark every time. Colt applies these principles to its newsletter for enterprise customers, tailoring the content to produce several versions, each with stories that are relevant to a specific community and in their local language.
HN’s multilingual writing team work closely with the local field teams to gather information and author stories in French, German, Italian and Spanish — as well as English. Strong editorial policy and a house style bring consistency across all the editions and ensure a single voice when it comes to messaging.