Customer: Global e-learning provider
Project: E-learning video scripts
Combining learning and entertainment in beautifully crafted copy
Who do you turn to when you need help refreshing and updating detailed, mission-critical content? A major e-learning content provider was looking to totally re-invigorate its training content to improve student engagement to drive better learning outcomes — and business value — for its customers.
There was a punishing deadline, but with our talent for telling a great story that keeps audiences on the edge of their seats, HN Marketing stepped up to the challenge.
As part of a larger project, we developed scripts and storyboards for 2 hours’ worth of content that couldn’t be handled by in-house staff writers. This included dialogue for actors in scenarios, presenter pieces to camera and voice-overs for animation. The key to creating effective learning content is to make it memorable – so, after digesting source material and reading around the topic to get up to speed with the subject matter and learning messages, we put our content heads on and planned out storyboards and scripts that would create engaging e-learning videos.
It took some long working days to keep on track, but the final scripts and storyboards were well received. In fact, we’re now the preferred partner for creating content for new training programmes.