Project: Colt PrizmNet animated banners
Quickly generating value-add content to boost campaign success
Creating B2B video content that forms the hero asset of a campaign is great, but what’s the point if you don’t promote that content anywhere? Wise to this challenge, Colt asked us to create a series of animated banners to support their PrizmNet online campaign.
Because we’d already helped create assets for the rest of the campaign, we were able to quickly and efficiently select images and craft copy for the ads. So in no time at all, the banners were displayed on Tabb Forum, Finextra and LinkedIn and generated high click-through rates to Colt’s landing page.