Partner Newsletter Email – Barracuda

Leading IT solutions provider Barracuda only sells through channel partners – making their monthly partner newsletter email  a critical part of their success. Their existing partner newsletter had suffered low engagement for some months – but with a small team, fixing the issue felt like an enormous task.

With our help, Barracuda’s partner newsletter has seen unique open rates improve by 39%, and unique click-through rates by 75%. Working closely with the entire Barracuda team, we revamped the newsletter’s look and feel, and built a robust process to deliver six versions of the newsletter, each tailored with unique news for a specific region. We also help Barracuda ensure the emails are loaded and tested in Salesforce Pardot, to ensure emails are delivered on time, looking beautiful.