Project: Sales enablement videos
Network security company, FireEye, is in the throes of turbocharging its sales channel. Part of this plan includes training in how to whiteboard the FireEye value proposition: a clear breakdown of the core messages and how to use whiteboarding to develop an interactive, facilitated discussion with customers and prospects.
Working with Mark Edwards of Whiteboard Strategies, we created a series of sales enablement videos that are helping the sales teams get to grips with the very clever FireEye technology, and with whiteboarding as a delivery method. Whiteboards are notoriously tricky to film but we’ve invested in one that’s highly photogenic and sited it in our Bray studio where we’ve got total control of the lighting. Lights, camera, action!