Project brief

• We’ve repurposed an existing white paper and webinar content for mobile viewing
• We wanted a B2B format that’s as engaging as Snapchat stories
• The light, quick-to-digest presentation is easy for the user to swipe though
• Ideal for viewing on mobile devices; easy to share on social platforms
• Where more detail is desired, the viewer can scroll down for further explanations
• A strong call to action boosts conversion
• Where we’ve used simple 2D images in this example, animations and video could also be incorporated
• We’ve animated this mock up to simulate the user experience