Customer: QA

Project: Thought leadership article

Quick learning, quality storytelling

Here in the UK, no one can have escaped talk of the looming technology skills gap, and government initiatives to fill it. It’s an issue that QA Apprenticeships, an award-winning provider of IT apprenticeships in the UK, is ready to address.

Convinced of HN’s ability to grasp the topic and communicate clearly and persuasively to business decision-makers, QA approached us to create a thought leadership piece that was needed for an upcoming event. We’re no strangers to a sharp deadline and knew that staying focused would be key to success. With the help of QA’s experts, we zoned in on the value proposition and how QA fitted into the story we wanted to tell. We also spoke to QA’s customers to add some real-life flavour to the mix.

From this range of sources, we crafted an in-depth discussion of the issues surrounding the IT skills gap in the UK and how QA’s apprentices can be used to fill the gap and further boost the UK economy. The piece was a hit at the event in London, and is being used to support further events around the country. You can download the paper from QA’s website.