Customer: Fujitsu

Project: Video nurture campaign

Slick, in-depth video content for C-level executives

Video is one of the most engaging formats you can use in your nurture programme to grow relationships with your customers and bring new prospects closer to your business. This was exactly the approach that Fujitsu, working with VMware, wanted to take to communicate how data centres and computing infrastructure are impacting business innovation in the human-centric intelligent society.

Mark Copeman, from our partners, 8:45TV, was chosen to present three 30-minute business TV programmes and host the Q&A sessions. The results are amazing. The team built a stunning customised 3D studio that was right on brand and compiled the programmes to include exciting interviews with experts, some remotely on the big screen and others taking place in our green-screen studio in Bray. The editorial planning and storyboarding has paid off and the different stories come together in a highly professional and newsy delivery that fits exactly with how senior executives want to consume information – making sure Fujitsu and VMware get their messages across clearly. More importantly, with 700 registrants, 33% of whom requested a follow-up call, the webinar is fuelling high-calibre sales conversations.

Take a peek at some of the highlights…