Customer: Xerox

Project: Research infographic for social media

Research can help audiences gain clarity around a particular challenge or opportunity they are wrestling with. At HN we love to get to grips with the data and help you connect your findings with the messages you want to get across. In this example for Xerox, we were working with the raw data and tabulations provided by research company, Forrester.

We worked with the Xerox team to analyse and interpret the data and then created a report packed with insight and advice for the reader. We also devised an infographic to highlight the tastiest take-away messages, which Xerox then atomised for use across social media. The visual click bait boosted conversion and extended the reach of the report and infographic to as large an audience as possible.