Customer: Zerto

Project: Video product launch

A genuine game-changer

When you launch a new product or service, it’s something you want to shout about. So when Zerto, an award-winning BC-DR company, asked us for help with a product launch video, we knew we needed to pull out all the stops.

Zerto specialises in hypervisor-based replication, with a highly technical and forward-thinking proposition. With that in mind, we created a script and storyboard to communicate the proposition in a way that was easy to understand — without over-simplifying. Of special importance was the virtual studio we scratch-built for the project: a space especially designed to  work with the script to bring the product story to life using 3-D animation. Once the studio, script and storyboard were approved, we got Zerto’s technology evangelist down to our studio in Bray for a day of green-screen filming to capture the human element of the story.

We’re really proud of the finished piece — and it took pride of place on Zerto’s YouTube channel for months after the launch. Why not check it out for yourself?