Customer: Swyx

Project: Video product launch

Standing out from the crowd

It’s not just the message of your content that says a lot about your company – it’s also the tone of voice; or, for video, the visual style.

Swyx, a provider of unified communication services, was well aware of this when they asked us to create a video announcing their new cloud-based service. They wanted something striking that communicated simplicity with sophistication, so we suggested VideoScribe, a tool for creating sketch-based videos. With the right story, In the right hands, its combination of eye-catching visuals and minimalist style strikes just the balance that Swyx was after.

Putting our artistic and storytelling skills to use, we got to work – and the finished article can be seen on the Swyx YouTube channel. We were also asked to localise the video into German, French and Dutch, helping Swyx spread their message across Europe.