Project: Internal case studies
Offering Sales more insight into the deal and its implementation
Customers and salespeople impart considerable insight when talking to our interviewers. It’s always seemed a shame to let this juicy content go to waste. How much better to capture it, expand on it and deliver it back in the form of coaching materials that can help sales replicate best practice and improve performance. These stories for Xerox focus on the role that senior managers play in influencing decision-making. The sales teams know when to get the big guns involved and these stories highlight the trigger points.
Find out more about the success of this project and the role HN played.
HN has really helped us untangle our messaging, and get across what we do and what differentiates us in a clear, succinct and compelling way.
Marketing Manager, Global Document Outsourcing, Xerox