Take aim, fire!

Perhaps another way of expressing this would be, “Who are you targeting?” Are you going after the department head, division head or the C-suite? Are they a business—or technology—focused audience? What do these individuals care about? What are their motivations? What are their pain points, and how can you elevate these?

You can’t please all the people, all the time

Chances are, you’re not going to hit every nail on the head, and that’s perfectly OK, provided that you hit the right nails. If you’re diluting your content down to try to encompass the widest possible audience, ultimately, you’ll end up dumbing it down to such an extent that it will no longer be interesting or valuable to the intended target audience—the decision makers.

Getting your content strategy right

On the other hand, if you’re worried that your content is too targeted, the answer is simple: you’re not producing enough content. Again, you can’t be all things to all people, but you can be different things to different people through different content approaches.