Building personas and understanding your audience
Posted by Caroline on May 8, 2012 in Content strategy, Customer insight
Good content means you have to anticipate what your audience wants. But how do you ...read more
The web is about ‘pull’; but marketing like to ‘push’
Posted by Caroline on May 1, 2012 in Content strategy, Online
As kids we’re all taught that pushing is rude. Yet for years salespeople have been ...read more
Presentations: getting your message across
Posted by Caroline on Apr 17, 2012 in Content strategy
Over the last few weeks we’ve suggested some hints and tips to help you keep ...read more
Webinars: keep your audience’s attention
Posted by Caroline on Apr 2, 2012 in Content strategy, Copywriting
Unlike with face-to-face presentations, during a webinar there’s no speaker to focus the audience’s visual ...read more
Presentations: keep your audience’s attention
Posted by Caroline on Mar 20, 2012 in Content strategy, Copywriting
The most fundamental requirement for audience engagement is having something relevant and interesting to say. ...read more
Extracting more value out of your content
Posted by Caroline on Feb 28, 2012 in Content strategy
We’re all attracted by the bright lights of ‘new’ and it’s certainly important to keep ...read more
Online content: what do you want?
When people come online, it’s typically for a purpose. There are times, of course, when ...read more
Features, advantages and benefits: knowing the difference can help you close deals
Posted by Catherine on Jan 9, 2012 in Content strategy, Copywriting
When I launched my career as a wide-eyed engineer in the early ’90s, the information ...read more
Will your content get the Panda’s vote?
Posted by Carey on Dec 13, 2011 in Content strategy, Online
How many of you have felt the impact from the launch of Google Panda back ...read more
Making creativity a habit
Posted by Sasa on Nov 15, 2011 in Content strategy
Picasso said: “When inspiration comes, let it find me working”, and he had a very ...read more
