Feedback is fun
Posted by Carey on Jan 24, 2012 in Copywriting
In her book, Letting Go of the Words, Ginny Redish enthuses about the support she ...read more
Be in possession of ALL the information – the importance of a good brief
Posted by Catherine on Jan 17, 2012 in Copywriting
Trying to write a piece of copy without any kind of direction is a bit ...read more
Features, advantages and benefits: knowing the difference can help you close deals
Posted by Catherine on Jan 9, 2012 in Content strategy, Copywriting
When I launched my career as a wide-eyed engineer in the early ’90s, the information ...read more
Press releases 101
Posted by Caroline on Jan 4, 2012 in Copywriting
The rules for writing a good press release are really very simple. But surprisingly, all ...read more
Writer’s block: how to prevent it, how to overcome it
Posted by Catherine on Nov 29, 2011 in Copywriting
Hyphenating compound adjectives: little things can make a big difference in communicating clearly
Posted by Su on Nov 8, 2011 in Copywriting
Clients sometimes ask why I’ve hyphenated a compound adjective (‘high-performance computing’, ‘value-added tax’, ‘industry-leading SLAs’, ...read more
Three ways to turn an average case study into a great one
Posted by Catherine on Oct 4, 2011 in Copywriting, Customer references
Case studies, perhaps more than any other piece of collateral, can help a potential client ...read more
Endings
Posted by Carey on Jul 12, 2011 in Copywriting
If it’s not stating the obvious, endings are often the last thing you think about ...read more
Case study copywriting: tips for getting the intro right
As customer reference programmes become more important to our clients, many of them are reassessing ...read more
