How to write a case study for translation
Posted by Catherine on Oct 18, 2011 in Customer references, Language
So you have a great case study, it’s been well-received in your region and it ...read more
Interview techniques to get a good case-study story
Posted by Su on Oct 11, 2011 in Customer references
You know how children love to ask a question and then continue to ask the ...read more
Three ways to turn an average case study into a great one
Posted by Catherine on Oct 4, 2011 in Copywriting, Customer references
Case studies, perhaps more than any other piece of collateral, can help a potential client ...read more
Case studies: not just for customers
Posted by Sasa on Sep 27, 2011 in Customer references
Clearly you need to publicise your case studies internally if you want others in your ...read more
How to avoid fantastic case studies
Posted by Caroline on Sep 15, 2011 in Customer references
Browse the ‘case studies’ section of a few websites and you’ll find a recurring theme: ...read more
Case study copywriting: tips for getting the intro right
As customer reference programmes become more important to our clients, many of them are reassessing ...read more
Customer reference programmes and reputation management
Posted by Carey on Apr 5, 2011 in Copywriting, Customer references
Customer reference programmes have been a recurring theme at the start of 2011 for HN. ...read more
