Project: Messaging workshops
Challenging accepted wisdom and building consensus
Colt is evolving fast. So it’s important to make sure everyone can keep up — sales, marketing and the PR and creative agencies that support them. Continually revitalising its identity and positioning itself as Europe’s leading information delivery platform, Colt’s Enterprise Services (CES) division turned to HN to help develop robust messaging and define its proposition.
We’ve supported Colt in gathering insight from across the business through a series of facilitated workshops and interviews, built consensus and created a single, comprehensive messaging platform that will meet the needs of all the stakeholders.