“81% of marketers say customer engagement is a top priority.” This was one of the headlines from B2B marketing.net’s new report on the ‘age of engagement’, so it’s a fair bet that some of you out there are on a mission to increase your customers’ engagement with your brand. At HN, we’re firm believers that […]
Customer loyalty – everybody wants it, but it can be tricky to find as customers become increasingly fickle. In this infographic, we’re sharing five things you can do to keep your customers coming back for more, time and time again, based on a report from Oracle exploring the relationship between buyers and brands. How do […]
At HN, we’re passionate about telling stories when we write. We know from experience that stories resonate with an audience, and using them wisely can greatly boost the success of your marketing campaign or sales pitch. What better way to illustrate that than to tell you a story? So – are you sitting comfortably? Then […]
Quick – what’s the first thing that springs to mind when you read the phrase ‘content marketing’? Perhaps it’s a case study, or a white paper, or one of the many pieces of content that you work on every day. Things like ‘technical manual’ or ‘internal training materials’ may not have sprung to mind as […]
This is the last in our blogging for business series. In our last post we were talking about your blog as a platform for conversations; catch up here. Alternatively, head right back to the beginning of our series here. In this post, in our blogging for business series, we’ll be talking about guest blogging: asking […]
In our last post in our blogging for business series, we looked at the elements of content creation that will elevate your blog above the rest. To catch up, click here – or, to go back to the very first post in the series, click here. Unlike a white paper or an EDM, blogging is […]
In last week’s post, we talked about how you could ensure that your content matches the interests of your audience. You can read that post here, or go back to the very beginning of our blogging for business series here. So far in this series, we’ve talked about the purpose of your blog, getting your […]
Welcome to part three in our series about blogging for business. In part two, we talked about posting frequency — catch up here . Or, to go back to the beginning of the series, click here. If you write a personal blog, then as long as you’re getting readers who enjoy what you’re posting and […]
We’re running a series to help anyone who’s blogging for a business. To see our first post, where we talked about the need to decide what your blog’s objectives are, click here. There are many mysteries in life: black holes, for example, or the more mundane but no less puzzling question of where missing socks […]
