Entries by Jon

The ARC of customer engagement

“81% of marketers say customer engagement is a top priority.” This was one of the headlines from B2B marketing.net’s new report on the ‘age of engagement’, so it’s a fair bet that some of you out there are on a mission to increase your customers’ engagement with your brand. At HN, we’re firm believers that […]

Road map to increased customer loyalty

Customer loyalty – everybody wants it, but it can be tricky to find as customers become increasingly fickle. In this infographic, we’re sharing five things you can do to keep your customers coming back for more, time and time again, based on a report from Oracle exploring the relationship between buyers and brands. How do […]

Blogging for business part 6: Guest bloggers

This is the last in our blogging for business series. In our last post we were talking about your blog as a platform for conversations; catch up here. Alternatively, head right back to the beginning of our series here. In this post, in our blogging for business series, we’ll be talking about guest blogging: asking […]