INFOGRAPHIC: If IKEA did content strategy…

Last year, IKEA celebrated its 25 years in the UK. It’s changed the face of furniture buying on a global scale and we think its phenomenal success is down to its customer-centric approach. It even opened in-store restaurants because its shoppers were hungry! While we pondered some awesome IKEA stats we also wondered what it’d be like if IKEA did content strategy…

And so to celebrate this great iconic brand here’s our take on content strategy IKEA-style in that familiar infographic format.

INFOGRAPHIC: If IKEA did content strategy...

Here’s the code if you want to put this infographic on your website:

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