Mobilising content

While we are crafting the beautiful content that will keep your customers enthralled, we never lose sight of the mechanisms that will carry that content to their eyes and ears.

Of course we have Marshall McLuhan’s theory to illustrate that the medium has a significant impact on how the message is perceived. And, in the age of smartphones, where there is a growing need to mobilise content, this connection should be kept front of mind. To sum up this aim more succinctly: mobilise, don’t miniaturise.

The inherent power of context

The growth in smartphone usage, and let’s not forget the ipad and similar in this category, indicates a sizable audience that deserves a high-quality experience that’s tailored to their needs. This means considering the device and the environment in which it will be used, and presenting content accordingly.

And let’s not forget to consider how the persona of your target audience may have changed. When crafting persuasive communication it is a huge help to hold a picture of these new mobile workers in your mind.

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