Customer: Xerox

Project: Case study as an animated video

A fun and engaging format to grab attention

Video is a fantastic medium for grabbing attention at the front end of the buyer’s journey: leaving your targets engaged, intrigued, and wanting more. Xerox has found that case studies told through  eye-catching animation are ideal for this purpose.

The trick is to capture the essence of the customer’s story in just a few hundred words and combine it with imaginative visual storytelling. Check out this example yourself to see the result.