want a chat? +44 1628 622 187
Home
Who we are
About us
Who we work for
Join the team
What we do
Overview
HN Strategy
HN Live
HN Digital
HN Direct
Customer references
Thought leadership
Customer insight
Sales enablement
Our work
Examples of our work
Customer testimonials
Insights
Downloads and articles
Blog
Contact us
Call us
Privacy policy
Are customer references a hot topic for your business?
Confirm your details now
Thank you for downloading our ebook
Thank You
Subscribe to HN Reload
HN Reload Thank You
Re-Directs (All hidden)
Proposition / awareness > messaging and propositions
What our clients say > Our Work
Head of Customer References
Identification / interest > hn-direct
Presentation / desire > hn-direct
Completion / action > Customer References
Our portfolio > Our Work
Worth a read > Insights
Motivated sales channels > Our Work
High-quality leads > Our Work
Compelling collateral > Our Work
Effective events > Our Work
volunteering > blog
TeamHN Runner > blog
The Write Gift > Homepage
What we make > Our Work
What sets us apart > Who we are
Your location:
Home
»
Blog
»
Copywriting
Most recent:
Customer references
Customer insight
Sales enablement
Content strategy
More topics
Best Advice
Content strategy
Copywriting
Customer insight
Customer references
Digital marketing
Language
Lead generation
Sales cycle / buying process
Sales enablement
Social Media
Storytelling
The agency approach
Thought leadership
Sign up: HN Reload
Don't miss our quarterly blog highlights
Most popular:
Posting in real time: Oreo is no stranger to rapid-fire tweeting
The dangers of auto-correct and spell-checkers
HN Reload: don’t miss our quarterly blog highlights
Video testimonials. Glory toys or sales enablers?
Tags:
achieve better results
Acronyms and abbreviations
B2B audience
Being prepared in business
Best advice
business benefits
buying cycle
Capitalising job titles
content
content marketing
content strategy
copywriting
copywriting rules
creative writing
customer case study
Customer insight
customer references
develop content marketing strategies
getting good search engine rankings
How to optimise web pages
how to use quotation marks
infographic
language
lead generation
localisation
punctuation
relationship survey
Sales and Marketing
sales cycle
Sales enablement
search engine optimisation
SEO
SEO algorithms
Social media
technical white paper
the 2012 B2B content marketing report
thought leadership
Using upper case for jobs titles
US vs UK English
value propositions
Video case studies
video testimony
what is SEO
when to use quotation marks
workshops
The inverted case study: starting with the results
The best advice I was ever given – don’t wee all over the document!
The best advice I was ever given — writing is about the reader, not the writer
The best advice I was ever given — don’t be afraid to ask questions
Best advice I was given — you can’t afford to be quiet in business
The dangers of auto-correct and spell-checkers
Creeping Britishisms
Trim the fat: simplifying abbreviations
Are your serial commas tying you in knots?
What can we learn about writing from someone who died a hundred years ago?
Help us give the write gift this Christmas
Hyphens and dashes — when and how to use them
Sentence case, Title Case or ALL CAPS?
Transatlantic English — the devil is in the detail
Word origins: when Latin just won’t do
Capital ideas for defining acronyms and abbreviations
Capitalising job titles
A question of quotation marks
Award entries 101
What are the most common copywriting sins?
Sprechen Sie français?
How short can a white paper be?
Presentations: getting your message across
Which is more effective: the carrot or the stick?
Webinars: keep your audience’s attention
« Older entries
©2013 HN Marketing Ltd. Axial House, Tectonic Place, Maidenhead, SL6 2YE, UK. Registered in England number 3745116.