Sprechen Sie français?
Posted by Carey on May 15, 2012 in Copywriting, Language
There are many fabulous translation agencies out there who’ll do an extremely efficient job of converting your text into a local language. We can put you in touch with…
...read moreHow short can a white paper be?
Posted by Su on Apr 24, 2012 in Copywriting, Thought leadership
White papers, as I’ve previously blogged about, are nowadays as likely to address a business ...read more
Which is more effective: the carrot or the stick?
Posted by Denise on Apr 10, 2012 in Copywriting
Marketing communications is all about persuading people to take action—to change something about the way ...read more
Webinars: keep your audience’s attention
Posted by Caroline on Apr 2, 2012 in Content strategy, Copywriting
Unlike with face-to-face presentations, during a webinar there’s no speaker to focus the audience’s visual ...read more
White papers: a change in job description to match changes in IT’s role
Posted by Su on Mar 27, 2012 in Copywriting, Thought leadership
Some years ago, if we were asked to write a white paper we knew we’d ...read more
Presentations: keep your audience’s attention
Posted by Caroline on Mar 20, 2012 in Content strategy, Copywriting
The most fundamental requirement for audience engagement is having something relevant and interesting to say. ...read more
Presentations: attracting the right audience
Posted by Su on Mar 13, 2012 in Copywriting
Whether you’re presenting to your audience in person or online (for example, a webinar), you’ll ...read more
Agencies vs. freelancers: how a holistic approach can reap dividends
Posted by Caroline on Mar 6, 2012 in Agencies, Copywriting
You wouldn’t ask a violinist to conduct an orchestra. He may be an extraordinary musician, ...read more
How to keep your reader’s attention
Posted by Caroline on Feb 21, 2012 in Copywriting
There are two issues with attention: grabbing it and then holding it…certainly holding it long ...read more
The call to action: why it helps to start at the end
Posted by Catherine on Jan 31, 2012 in Copywriting
When you set out on a journey, it always helps to have a destination in ...read more
