Project: Colt Prizmnet concept video
Selling a vision with style
When Colt wanted to launch its new global financial services extranet, called Colt Prizmnet, they came to HN to create a concept video demonstrating the vision of what Prizmnet could do for Capital Markets companies around the globe.
As with any video, the trick was to create a voiceover script and animation that worked flawlessly together. The voiceover shouldn’t just state what’s happening on the screen; it should complement the story that’s being told through the visuals. With that in mind, we worked closely with Colt to really understand the Prizmnet proposition, and which elements of it were best told through animation vs. voiceover.
The storyboard itself was a lot of fun to work on. We put our most creative minds to work, to deliver a video that wove together deep understanding of the proposition, creative flair and a sprinkle of storytelling magic.
The video was used at multiple Colt exhibitions and launch events, and we’re happy to report that it was a great success.
Video is good – very dynamic. Pleased that the board liked it too – good work!
Kristel Jarvis, Marketing Lead, Colt Capital Markets