Customer: Colt

Project: Interactive messaging map: MED

Mapping customer’s needs and drivers to the substantiated attributes of your solution

When an organisation is evolving as fast as Colt, it’s important to make sure everyone can keep up — sales, marketing and the PR and creative agencies that support you.

As Colt launched its new identity and position as Europe’s information delivery platform, the major-enterprise (MED) team turned to HN for support to gather insight from across the business through a series of facilitated workshops, build consensus and create a single, comprehensive messaging map that would meet the needs of all the stakeholders.