Project: Website: messaging, web content, design and build
A great fit and easy to care for
When you’re looking for a partner to help you with your web presence, there can be a huge difference in the approaches taken by different digital agencies. The reason HN Marketing was chosen by technology M&A specialist, Regent, was that it wasn’t just their site design that they wanted to bring right up to date. They knew they needed more than competent web design and build, but were struggling to know where to start with the structure and content.
‘Start with your messaging’ was our recommendation. So we ran a focused workshop, designed to dig deep, to uncover and understand what differentiates the Regent team and its services. This insight, together with work on SEO optimisation, became the solid foundations for decisions about the structure, content and design of the site.
We chose WordPress as the platform because Regent wanted to manage the site themselves going forward. And once the site was built, we also provided a little WordPress familiarisation, and comprehensive documentation, to get the team up the learning curve quickly.
We think the Regent website looks (and reads) fresh and forward-thinking, which is just what they asked for.