Customer: Pink Elephant

Project: Campaign: event invite

A link in the chain

ITIL experts Pink Elephant came to us to help generate demand for a specialist event. Pink had two objectives for the invitation: to convey how ITIL can link customer demand with service delivery and to show how Pink as a company was an essential link between vendors BMC Software and newScale.

We developed artwork for a striking ‘link in the chain’ mailer, then printed and fulfilled the piece to the tightly focused audience of 500. Pink had a successful event.