Feedback is fun
Posted by Carey on Jan 24, 2012 in Copywriting
In her book, Letting Go of the Words, Ginny Redish enthuses about the support she ...read more
Will your content get the Panda’s vote?
Posted by Carey on Dec 13, 2011 in Content strategy, Online
How many of you have felt the impact from the launch of Google Panda back ...read more
The ABCD of making more of your content assets
Posted by Carey on Aug 16, 2011 in Content strategy
Let’s face it, you don’t create great content cheaply. I don’t say this because I ...read more
Content strategy and the KISS principle
Posted by Carey on Jul 19, 2011 in Content strategy
Endings
Posted by Carey on Jul 12, 2011 in Copywriting
If it’s not stating the obvious, endings are often the last thing you think about ...read more
The buyers are taking over
Posted by Carey on Jun 21, 2011 in Trends
There’s a lot of talk, or maybe it’s just the stuff I’m reading, that says ...read more
Mobilising content
Posted by Carey on Jun 14, 2011 in Trends
While we are crafting the beautiful content that will keep your customers enthralled, we never ...read more
Persona by any other name
Posted by Carey on Jun 7, 2011 in Trends
This little piece of vocabulary is taking on a whole new significance as many of ...read more
To attach, or to link, that is the question
Posted by Carey on May 31, 2011 in Trends
When you have something more than an email to share with your list, do you ...read more
In pursuit of short copy…but you don’t want that (really)
Posted by Carey on May 3, 2011 in Copywriting
Making sense of the world around us is both helped and hindered by the mass ...read more
