Picture this story: you’ve just finished a pitch, and it’s gone well. The team in the room are smiling enthusiastically, keen to start enjoying the benefits of the solution you’ve outlined in your presentation. Everyone sees the logic of it, and they’re all agreed that it’s the best way forward. But you know the business […]
Here’s two quick questions: 1: How long does it take you to create a presentation from scratch? 2: How many times does that presentation get used? In my experience it can take a good few hours — if not days — to get the message right for a new presentation (and that’s before I’ve started […]
Do you sometimes feel like your B2B content just isn’t giving you enough? We’ve written before , back in 2011, about how to squeeze more life out of your content. We came up with four ways for B2B content reuse and wrapped them up in a handy mnemonic – the ABCD of making more of […]
You have just uploaded your awesome new video to your website and the MD has given you a pat on the back! Now what? If this question seems all too familiar, our simple guide on expanding the life of your video content should help: Upload your video, tweet about it, and share it on Facebook, […]
Everyone is under pressure to do things better, cheaper, faster these days. It’s no exception here in agency land and we continually look for ways to improve our processes and deliver more value for our client’s money. When it comes to video — customer stories in particular — this means getting the most out of […]
Last year, IKEA celebrated its 25 years in the UK. It’s changed the face of furniture buying on a global scale and we think its phenomenal success is down to its customer-centric approach. It even opened in-store restaurants because its shoppers were hungry! While we pondered some awesome IKEA stats we also wondered what it’d […]
It’s time you told a Star Wars story. And by that, I mean you need to take your prospects along a content marketing version of the mythic hero’s journey: The prospect starts off in the ordinary world The call to adventure is an unsolved problem or unfulfilled desire There’s resistance to solving that problem, until… […]
Everybody loves a hero! Think of any of your favourite stories and you’ll realise that there’s a hero in it that you identify with. Or, look at Britain’s love affair with football: the strong association with a team of ‘heroes’ and the chance to be part of their journey to victory creates an emotional connection […]
There are many fabulous translation agencies out there who’ll do an extremely efficient job of converting your text into a local language. We can put you in touch with one or two if that’s the approach you need to take. Sometimes, however, you need something more or different. Gimme more By more, we mean that […]
