Customer: Global e-learning provider

Project: E-learning video scripts

Combining learning and entertainment in beautifully crafted copy

Who do you turn to when you need help refreshing and updating detailed, mission-critical content? A major e-learning content provider was looking to totally re-invigorate its training content to improve student engagement to drive better learning outcomes — and business value — for its customers.

There was a punishing deadline, but with our talent for telling a great story that keeps audiences on the edge of their seats, HN Marketing stepped up to the challenge.

As part of a larger project, we developed scripts and storyboards for 2 hours’ worth of content that couldn’t be handled by in-house staff writers. This included dialogue for actors in scenarios, presenter pieces to camera and voice-overs for animation. The key to creating effective learning content is to make it memorable – so, after digesting source material and reading around the topic to get up to speed with the subject matter and learning messages, we put our content heads on and planned out storyboards and scripts that would create engaging e-learning videos.

It took some long working days to keep on track, but the final scripts and storyboards were well received. In fact, we’re now the preferred partner for creating content for new training programmes.

Customer: FireEye

Project: PartnerTV supporting B2B sales enablement

Inspiring and informing partners

Strong communication is at the heart of all trusted relationships and never more so than when collaborating with channel partners. FireEye works hard to win the hearts and minds of its channel sales teams and make sure that the communication they deliver is inspiring and informative.

We’re working with the channel marketing team at FireEye to devise the communications assets that they share with their channel sales teams. These assets keep them informed about customer issues and challenges, and equip them to have productive conversations that will lead to a sale. As part of the communications package we deliver:

• Articles and social posts for nurturing conversations with customers.
• A playbook giving partner sales all the information they need to position the solutions and overcome objections.
• A ‘Business TV‘-style video with interviews and solution explainers, delivered with high-quality production values.

The assets are made available through the FireEye partner portal and both the takeup statistics and anecdotal evidence point to the success of the approach.

Customer: EMC

Project: Partner Marketing Playbook VideoScribe

Sparkling video with a tight turnaround

Video assets can be powerful and fun to watch. But they’re often slow to make, which can be a problem — as it was for EMC when they wanted to create a VideoScribe announcing the launch of a new partner marketing portal. So they gave the challenge to us, and we immediately got to work solving it.

We needed to take all the elements of video production — scripting, storyboarding, animating and the approvals for each of these elements — and compress them into one-and-a-half weeks: without compromising on quality. It took a few late nights, some tense phone calls and the fastest fingers our creative team had, but we made the deadline for EMC – with time left over to create a page banner for them too. End result: a happy client and a happy (if tired!) content team.